How to measure your internal communications with Reach
When it comes to analyzing our communications, we can typically gauge—on a general level—what people know, where there are gaps, and how employees are feeling, but we often don’t know how to translate that into numbers.
What internal communications professionals need are ways to turn this general knowledge into a line item we can use to improve for next time. That’s where Reach comes in, offering a holistic approach to measuring your internal comms without the messiness or extra hassle.
In this blog post, we’re giving you the scoop on why measuring metrics matters, and how Reach can help you track your internal comms successes with instant data and analytics tools.
Rather watch a video than read through the blog? We got you covered!
Why do metrics matter to internal communications?
According to the latest Gatehouse State of the Sector survey, measurement and reporting have neither been a high priority nor regular activity for most internal communications professionals. But internal comms has become a much more critical part of our role these days as we navigate a rapidly changing work landscape and crises management.
Measuring our activities’ outcomes allows us to take a more objective and strategic view of the way our organization communicates. Being able to tie our actions to overall organizational objectives and report back to leadership will allow us to step up from a strictly operational role to being a strategic advisor.
So why do metrics matter? Well, it can be easy for a leadership team to see internal communication as “successful enough” if all the essential messages are going out on time, but as internal comms professionals, we have the opportunity to delve even deeper and look at much more than that.
View all your messages in one place
Even if you recognize the value in measuring internal comms, it can be difficult to get started If you are using outdated or old software. Reach’s Data Dashboard takes care of the heavy lifting, providing metrics you can report back to leadership with confidence.
By filtering your messages by audience, folder, tags, and more, you can see how your audiences react, the ideal time you should send your messages, and how well a particular audience has engaged (and on what channel). Going a step further, the Sentiment tool lets you observe audience feedback, which you can then download and utilize to improve future comms.
This is what we mean by holistic; Reach goes beyond surface-level data and metrics so you can observe how your communications are performing on a truly human level (and in real-time!).
See how your information is landing
Say goodbye to doubt and confusion on how your messages are performing. Gain instant visibility into how your information is reaching your teams and organization as a whole—information that connects your internal comms to your company’s bigger picture. Reach offers high-level insight on channels, messages, audiences, timing, conversions, and sentiments (you might recognize some of the above from our 7 principles methodology). As the saying goes, you can’t improve what you can’t measure!