Webinar

Know your audience: how internal audience segmentation drives employee engagement

Just as you send relevant information to your external audience based on their persona or grouping, the same attention needs to be paid to your internal communications to see increased responses and engagement.

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HOSTS & GUESTS
Alfie Penfold
Alfie Penfold
Communications Specialist at IC Thrive
Karen Johnston
Karen Johnston
Director of Communications at Reach by IC Thrive
Erin Raimondo
Erin Raimondo
Communications Specialist at IC Thrive

In this webinar, we delve deeper into understanding internal audience segmentation, and see it in action with proven examples.  

We discuss:

  • Types of audience segmentation
  • Internal influence
  • How understanding internal audiences can drive engagement  
  • The integrity of audience lists and how to find technology that empowers you to connect with your audience.
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